She was given the nickname of programmatic sensei many years ago by her peers and partners because of her ability to learn new skills and teach them in a comprehensible way.
She has close to 10 years of experience working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.
Her expertise is routed in the ability to plan and manage omni-channel strategies for brands in industries such as Retail, Education, Healthcare, Financial Services, Hospitality, Tourism/ Travel, Technology, and B2B/B2C.
Her dedication to servant leadership and lifelong learning inspired her to create the Programmatic Digest podcast, where she interviews professionals in the AdTech space on industry-wide trends while highlighting DEI.
In 2019, She founded Helene Parker Consulting offering Programmatic Media Solutions to Agency and Brand partners via consulting, training/workshop, and Talent AcquistIion.
As a result of working with HPC, clients have increased their revenue by 10-30% within the first 3 months with her signature and winning framework focused on improving employee retention and revamping internal operations while empowering with knowledge.